There’s a new primetime in town. Primetime shopping.
Due to the rise in households with two working parents the average adult shops online between 9:00 pm to 11:00 pm. They come home from work, take the kids to their extra-curricular activities or hover over homework. They tuck their little darlings in to bed and head for their computers to start looking for that next purchase. Is your brick and mortar business open during those hours?
Just focusing on the primetime shopping window of 2 hours let’s do some math, shall we? Let’s say your business is open 8 hours a day, 5 times a week.
Having a website allows your business to stay open during this 2 hour peak online shopping time per night. That’s 14 hours a week, 48 hours a month. Your business is now open for business an extra 6 days per month.
Remember, we’re only discussing those 2 hours a night of primetime shopping.
Going further, you’re open an extra 72 days a year without adding even one extra staff member.
Those harried parents are online right now. Are they finding you?
