According to eMarketer:
“Online shopping is joining the annual back-to-school bookstore scrum for many college students.
College students and families will spend $47.3 billion during the 2007 back-to-school season, according to the National Retail Federation’s “2007 Consumer Intentions and Actions Survey,” conducted by BIGresearch.
The average total spent on back-to-college goods will be $956.93, up from $880.52 in 2006.”
“While 57.2% of students and their families plan to shop at college bookstores, many also plan to shop at a variety of retailers, including discounters, department stores and office supply stores. Nearly one-third of consumers also planned to shop online for back-to-college necessities.”
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One third of 43 billion, can you do the math?
Victoria Bush, www.youronthedot.com
